LYDIA WENDT / FOUNDER & DESIGN DIRECTOR
Lydia Wendt, principal and design director, has over 20 years’ experience in the apparel and textiles industry. Originally from New York, Fashion Institute of Technology trained, she has worked with Tom Ford for Perry Ellis America, Calvin Klein, Jones New York, Fibershed for The North Face, Lucy Activewear, and Clary Sage Organics, to name a few. While an apparel designer and product development lead at Made in America, Lydia’s private label accounts included PVH, GH Bass, The Limited brands and Bloomingdales. This comprehensive skill base imparts her with a deep understanding into the luxury of fashion, and the importance of a cohesive balance between conceptual design and the commercial. As an educator, and faculty in Academy of Art University's internationally recognized fashion department, Lydia taught sustainable fashion as well as graduate and undergrad textiles design courses before founding CCF in 2013.
Lydia brings an in-depth practice of triple bottom line, Farm To Fashion, sustainability to California Cloth Foundry Inc., and serves as a textiles development partner with the California non profits Sustainable Cotton Project and Fibershed.
ANDREW STRACHAN/ CFO
Andrew, CFO, and the founder of CCF, Lydia, are best childhood friends having spent their formative years together in upstate New York. He has 25 years experience working with public entities throughout America and Europe across a variety of sectors including Manufacturing, Entertainment and Private Banking as well as start-up experience developing transversal business expertise in fast changing intense environments, with performance measurement, and M&A due diligence. Andrew speaks French, and has lived and worked in Paris for over 20 years, accompanying Lydia to a number of her European mills visits and trade shows, such as Premier Vision, when in town.
A contributing author for the textbook ‘International Private Equity’, published in 2011 by John Wiley & Sons, Andrew received his Master’s from London Business School and is an active mentor and advisor with the Small Business Development Center, the Expert DOJO, Cal State Northridge, and the Los Angeles Cleantech Incubator.
NATALIE LOFTUS / SENIOR DESIGNER
A Bay Area transplant originally from Australia, Natalie has over twenty years of international design experience. Her diversely rich expertise has brought her to Hong Kong, London, Istanbul, and most recently the San Francisco Bay Area, where she has worked for Old Navy, Mountain Hardwear, and Mission Workshop. Additionally, as an educator, she has taught Design as well as Textiles and Fashion Merchandising at California College of the Arts and The Academy of Art University in San Francisco.
Natalie excels in finding innovative solutions through every aspect of the creative and technical design process. She presently collaborates with California Cloth Foundry, blending her vision of sustainability and slow fashion into the development of its apparel lines.
AVIVA KNOX / GRAPHIC DESIGN & DIGITAL MARKETING
Aviva is a designer and multidisciplinary artist. Her design work focuses on socially progressive and intriguing creative endeavors. She enjoys finding the stories in a project and conveying them visually. A graduate of California College of the Arts, Aviva studied graphic design, textiles, and dimensional structuring. Her interest in process has led to a vast tool box of craft knowledge that crosses disciplines.
ANNIE STIMSON / EXECUTIVE ASSISTANT
Annie is a recent sociology graduate from the prestigious Colorado College and has since fully immersed herself into sustainable slow fashion as California Cloth Foundry’s executive assistant. Having strong familial ties to architecture and fashion, she brings a lifetime of art and design exposure, as well as a holistic and conscious living approach to California Cloth Foundry.
Throughout Annie's youth, she doubled as design consultant and model to her sibling's garment designs, unaware she would develop into a professional model in San Francisco years later. Annie’s modeling career continues to enhance her exposure to, and understanding of, current design trends, thus adding creative value to her role at California Cloth Foundry.